Journal of advertising
Gespeichert in:
Titel: | Journal of advertising/ American Academy of Advertising |
---|---|
Erscheinungsverlauf: | 1.1972 - |
veröffentlicht: |
Athens, Ga. [u.a.]
American Academy of Advertising
1972-
Philadelphia, Pa. Routledge 1972- |
Schlagwörter: | |
Beschreibung: | Gesehen am 26.11.15 |
ISSN: |
1557-7805
|
Format: | Elektronische Zeitschrift |
Sprache: | Englisch |
Druckausg.: | Journal of advertising, Philadelphia, Pa. : Taylor & Francis, 1972 |
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Advertising in a context harm crisis (2021)
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Asking questions of ai advertising: a maieutic approach (2022)
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Breaking gender binaries (2022)
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Consumers' use of augmented reality apps: prevalence, user characteristics, and gratifications (2022)
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"Don't worry, we are here for you": brands as external source of control during the COVID-19 pandemic (2021)
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The future of dataveillance in advertising theory and practice (2022)
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Inclusive advertising for a better world (2023)
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Influencer celebrification: how social media influencers acquire celebrity capital (2021)
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Measuring the role of uniqueness and consistency to develop effective advertising (2021)
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Multifaceted influencers: toward a new typology for influencer roles in advertising (2021)
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Older people in advertising (2022)
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Promoting the faith: examining megachurches' audience-centric advertising strategies on social media (2021)
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