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Social communication in advertising

Gespeichert in:

Personen und Körperschaften: Leiss, William (VerfasserIn), Kline, Stephen (VerfasserIn), Jhally, Sut (VerfasserIn), Botterill, Jacqueline (VerfasserIn), Asquith, Kyle (VerfasserIn)
Weitere Verfasser: Kline, Stephen [VerfasserIn] • Jhally, Sut 1955- [VerfasserIn] • Botterill, Jacqueline [VerfasserIn] • Asquith, Kyle [VerfasserIn]
Ausgabe: Fourth edition
Format: Buch
Sprache: Englisch
veröffentlicht:
New York, London Routledge Taylor & Francis Group 2018
Schlagwörter:
Quelle: Verbunddaten SWB
Fachgebiet: QP 631
DK 316.77
Signatur: 18.4029 4.
ISBN: 9781138094567
9781138094550
Details
Zusammenfassung: Fourth edition revised by Kyle Asquith
Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
Beschreibung: Revised edition of Social communication in advertising, 2005
Includes bibliographical references and index
Umfang: ix, 431 Seiten; Illustrationen
ISBN: 9781138094567
9781138094550
Signatur: 18.4029 4.