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Social communication in advertising
Gespeichert in:
Personen und Körperschaften: | , , , , |
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Weitere Verfasser: | Kline, Stephen [VerfasserIn] • Jhally, Sut 1955- [VerfasserIn] • Botterill, Jacqueline [VerfasserIn] • Asquith, Kyle [VerfasserIn] |
Ausgabe: | Fourth edition |
Format: | Buch |
Sprache: | Englisch |
veröffentlicht: |
New York, London
Routledge Taylor & Francis Group
2018
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Schlagwörter: | |
Quelle: | Verbunddaten SWB |
Fachgebiet: |
QP 631 DK 316.77 |
Signatur: | 18.4029 4. |
ISBN: |
9781138094567
9781138094550 |
Zusammenfassung: |
Fourth edition revised by Kyle Asquith Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index |
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Beschreibung: |
Revised edition of Social communication in advertising, 2005 Includes bibliographical references and index |
Umfang: | ix, 431 Seiten; Illustrationen |
ISBN: |
9781138094567
9781138094550 |
Signatur: | 18.4029 4. |