Marketing, rhetoric and control the magical foundations of marketing theory

Introduction -- A history of rhetoric for marketers -- Marketing scholarship and rhetoric -- Control and the discourse of marketing science -- A rhetorical approach to marketing as exchange -- Marketing and sophism : a comparison -- Magic, sympathy, and language -- The magical roots of rhetoric -- M...

Full Description

Bibliographic Details
Authors and Corporations: Miles, Christopher (Author), Miles, Chris (Author)
Other Authors: Miles, Chris (VerfasserIn) 1967-
Type of Resource: Book
Language:English
published:
New York; London: Routledge Taylor & Francis Group, 2018
Series: Routledge studies in marketing
Subjects:
Source:Verbunddaten SWB
Subject: QP 631
QW 300
Call number:18.2551 8.
ISBN:9781138667273
9781315618982
1138667277
1315618982

Internet

http://www.gbv.de/dms/zbw/1012060705.pdf

Hauptbibliothek

Holdings details from Main library
18.2551/18. Available Shelf location: Main library ⋅ Fachbuchfreihand (FBF) ⋅ QP 631 Mil Shelf location