@book{ 0-1624785158, title = {Management von Kundenbeziehungen: Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag}, author = {Algesheimer, René and Bruhn, Manfred and Georgi, Dominik and Hadwich, Karsten}, editor = {Georgi, Dominik and Hadwich, Karsten}, address = {Wiesbaden}, publisher = {Gabler}, year = {2010}, edition = {1. Auflage}, isbn = {3834918008}, isbn = {9783834918000}, language = {German}, note = {Literaturangaben}, note = {Enthält 22 Beiträge}, url = {http://www.gbv.de/dms/zbw/61487727X.pdf}, url = {https://katalog.ub.tu-freiberg.de/Record/0-1624785158} }