IPA on the 4Ps of marketing mix for developing marine leisure tourism in South Korea

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Bibliographic Details

Published in:	Global business and finance review volume:23; pages:27-37; 23(2018), 3, Seite 27-37; number:3; year:2018
Authors and Corporations:	Jang, Da-hye (Author), Cho, Woo Jeong (Author)
Other Authors:	Cho, Woo Jeong [Author]
Type of Resource:	E-Book Component Part
Language:	English
published:	2018
Series:	Global business and finance review, 23(2018), 3, Seite 27-37
Subjects:	Marine tourism Marine leisure Marine leisure tourism Marketing mix (4Ps) Importance-Performance Analysis (IPA) Aufsatz in Zeitschrift
Source:	Verbunddaten SWB Lizenzfreie Online-Ressourcen
ISSN:	2384-1648