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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship

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Bibliographic Details
Published in: Global business and finance review 24(2019), 1, Seite 27-43; pages:27-43; volume:24; year:2019; number:1
Authors and Corporations: Lee, Jung-Yong (Author), Jin, ChangHyun (Author)
Other Authors: Jin, ChangHyun [Author]
Type of Resource: E-Book Component Part
Language: English
published:
2019
Series: Global business and finance review, 24(2019), 1, Seite 27-43
Subjects:
Source: Verbunddaten SWB
Lizenzfreie Online-Ressourcen
ISSN: 2384-1648
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