The effect of sponsor's brand on consumer-brand relationship in sport sponsorship

Bibliographic Details

Published in:	Global business and finance review
Authors and Corporations:	Lee, Jung-Yong (Author), Jin, ChangHyun (Author)
Other Authors:	Jin, ChangHyun [Author]
Type of Resource:	E-Book Component Part
Language:	English
published:	2019
Series:	Global business and finance review, 24(2019), 1, Seite 27-43
Subjects:	Sports Sponsorship Brand Awareness Brand Image Perceived Quality Consumer-Brand Relationship Satisfaction Brand Commitment Brand Loyalty Aufsatz in Zeitschrift
Source:	Verbunddaten SWB Lizenzfreie Online-Ressourcen
ISSN:	2384-1648