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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
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Published in: | Global business and finance review 24(2019), 1, Seite 27-43; pages:27-43; volume:24; year:2019; number:1 |
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Authors and Corporations: | , |
Other Authors: | Jin, ChangHyun [Author] |
Type of Resource: | E-Book Component Part |
Language: | English |
published: |
2019
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Series: |
Global business and finance review, 24(2019), 1, Seite 27-43
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Subjects: | |
Source: | Verbunddaten SWB Lizenzfreie Online-Ressourcen |
ISSN: | 2384-1648 |
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