APA Citation

Kotler, P., & Opresnik, M O.Principles of marketing(18e global edition.). Harlow, England: Pearson Education.

ISBD Citation

Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina with Marc Oliver Opresnik, St. Gallen Management Institute . — 18e global edition. . — Harlow, England : Pearson Education. — 728 Seiten; Illustrationen. — ISBN 9781292341132, 1292341130

MLA Citation

Kotler, Philip, and Marc Oliver Opresnik. Principles of Marketing.18e global edition. Harlow, England: Pearson Education.

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