Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers: an empirical study

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Bibliographic Details

Published in:	Global business and finance review volume:24; 24(2019), 4, Seite 76-89; number:4; pages:76-89; year:2019
Authors and Corporations:	Pham Hung Cuong (Author)
Type of Resource:	E-Book Component Part
Language:	English
published:	2019
Series:	Global business and finance review, 24(2019), 4, Seite 76-89
Subjects:	Visual merchandising Consumer buying behavior Windows display Mannequin Fixtures Signage Aufsatz in Zeitschrift
Source:	Verbunddaten SWB Lizenzfreie Online-Ressourcen
ISSN:	2384-1648