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Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers: an empirical study

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Published in: Global business and finance review volume:24; 24(2019), 4, Seite 76-89; number:4; pages:76-89; year:2019
Authors and Corporations: Pham Hung Cuong (Author)
Type of Resource: E-Book Component Part
Language: English
Series: Global business and finance review, 24(2019), 4, Seite 76-89
Source: Verbunddaten SWB
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ISSN: 2384-1648