Advertising and content differentiation: evidence from YouTube

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Bibliographic Details

Authors and Corporations:	Kerkhof, Anna (Author)
Type of Resource:	E-Book
Language:	English
published:	Munich, Germany CESifo, Center for Economic Studies & Ifo Institute November 2020
Series:	CESifo GmbH: CESifo working papers ; no. 8697 (2020)
Subjects:	advertising content differentiation economics of digitization horizontal product differentiation long tail media diversity user-generated content YouTube Graue Literatur
Source:	Verbunddaten SWB Lizenzfreie Online-Ressourcen