Advertising and content differentiation: evidence from YouTube

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Bibliographic Details

Authors and Corporations:	Kerkhof, Anna (Author)
Type of Resource:	E-Book
Language:	English
published:	[Leipzig] Verein für Socialpolitik This version: September 4, 2019
Series:	Verein für Socialpolitik: Jahrestagung 2019 ; no. C19-V1
Subjects:	advertising content differentiation economics of digitization horizontal product differentiation long tail media diversity user-generated content YouTube Kongressbeitrag Graue Literatur
Source:	Verbunddaten SWB Lizenzfreie Online-Ressourcen