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Marketing Tourism and Hospitality Concepts and Cases

Part I: Understanding Marketing in the Tourism and Hospitality Industry -- Chapter 1: Tourism and Hospitality Marketing Principles -- Chapter 2: Characteristics of Tourism and Hospitality Marketing.-Part 2: Understanding the Tourism and Hospitality Market -- Chapter 3: Tourism and Hospitality Consum...

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Bibliographic Details
Authors and Corporations: George, Richard (Author)
Edition: 1st ed. 2021.
Type of Resource: E-Book
Language: English
published:
Cham Springer International Publishing 2021.
Cham Imprint: Palgrave Macmillan 2021.
Series: Springer eBook Collection
Subjects:
Source: Verbunddaten SWB
ISBN: 9783030641115
3030641112