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How does brand legitimacy shapes brand authenticity and tourism destination loyalty: focus on cultural heritage tourism

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Bibliographic Details
Published in: Global business and finance review 26(2021), 1, Seite 53-67
Authors and Corporations: Chen, Xiaohua (Author), Lee, Gyehee (Author)
Other Authors: Lee, Gyehee [Author]
Type of Resource: E-Book Component Part
Language: English
published:
2021
Series: : Global business and finance review, 26(2021), 1, Seite 53-67
, volume:26
Subjects:
Brand legitimacy
Legitimacy theory
Brand authenticity
Brand trust
Cultural heritage tourism
Aufsatz in Zeitschrift
Brand legitimacy
Legitimacy theory
Brand authenticity
Brand trust
Cultural heritage tourism
Source: Verbunddaten SWB
Lizenzfreie Online-Ressourcen
ISSN: 2384-1648
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