Is there any difference in the perception of the Airbnb brand gender across cultures?: an exploration of gender and gender identity

Saved in:

Bibliographic Details

Published in:	Global business and finance review volume:27; pages:14-32; year:2022; 27(2022), 2, Seite 14-32; number:2
Authors and Corporations:	Sun, Bongran Lucia (Author)
Type of Resource:	E-Book Component Part
Language:	English
published:	2022
Series:	Global business and finance review, 27(2022), 2, Seite 14-32
Subjects:	Brand gender personality Gender Gender identity Cross cultural study Gender equality paradox Airbnb Aufsatz in Zeitschrift
Source:	Verbunddaten SWB Lizenzfreie Online-Ressourcen
ISSN:	2384-1648
License:	Namensnennung - Nicht kommerziell 4.0 International (CC BY-NC 4.0)