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Is there any difference in the perception of the Airbnb brand gender across cultures?: an exploration of gender and gender identity

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Bibliographic Details
Published in: Global business and finance review 27(2022), 2, Seite 14-32
Authors and Corporations: Sun, Bongran Lucia (Author)
Type of Resource: E-Book Component Part
Language: English
published:
2022
Series: : Global business and finance review, 27(2022), 2, Seite 14-32
, volume:27
Subjects:
Brand gender personality
Gender
Gender identity
Cross cultural study
Gender equality paradox
Airbnb
Aufsatz in Zeitschrift
Brand gender personality
Gender
Gender identity
Cross cultural study
Gender equality paradox
Airbnb
Source: Verbunddaten SWB
Lizenzfreie Online-Ressourcen
ISSN: 2384-1648
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