Markenmythos Verkörperung eines attraktiven Wertesystems

Bibliographic Details
Authors and Corporations: Bismarck, Wolf-Bertram von, Baumann, Stefan (Author)
Other Authors: Baumann, Stefan
Type of Resource: Book Thesis
Language:German
published:
Frankfurt am Main [u.a.]: Lang, 1995
Series: Europäische Hochschulschriften / 5 ; 1791
Subjects:
Brand name products > Psychological aspects
Trademarks > Psychological aspects
Hochschulschrift
Markenimage > Wertordnung
Source:Verbunddaten SWB
Subject: QR 360
Call number:96.1736 8.
ISBN:3631492073
9783631492079

Internet

http://www.gbv.de/dms/hbz/toc/ht006742713.PDF
http://d-nb.info/94471501X/04
http://digitale-objekte.hbz-nrw.de/webclient/DeliveryManager?pid=1366188&custom_att_2=simple_viewer

Hauptbibliothek

Holdings details from Main library
96.1736/18. Available Shelf location: Main library ⋅ Fachbuchfreihand (FBF) ⋅ QR 360 Bis Shelf location