A study on the impact of perceived characteristics on purchase intention towards collaboration products between foreign brands and China Chic IPs

Bibliographic Details

Published in:	Global business and finance review
Authors and Corporations:	Cheng, Xiantong (Author), Park, Chanwook (Author)
Other Authors:	Park, Chanwook [Author]
Type of Resource:	E-Book Component Part
Language:	English
published:	2023
Series:	Global business and finance review, 28(2023), 7 vom: Dez., Seite 28-45
Subjects:	China Chic IPs collaboration products perceived brand localness perceived product innovativeness perceived psychological distance Aufsatz in Zeitschrift
Source:	Verbunddaten SWB Lizenzfreie Online-Ressourcen
ISSN:	2384-1648
License:	Namensnennung - Nicht kommerziell 4.0 International (CC BY-NC 4.0)