Brands and brand management contemporary research perspectives

Bibliographic Details
Authors and Corporations: Loken, Barbara, Ahluwalia, Rohini, Houston, Michael J.
Other Authors: Loken, Barbara , Ahluwalia, Rohini 1966- , Houston, Michael J.
Type of Resource: Book
Language:English
published:
New York, NY [u.a.]: Routledge, c 2010
Series: Marketing and consumer psychology series
Subjects:
Source:Verbunddaten SWB
Subject: QP 624
Call number:11.1240 8.
ISBN:9781841697598
9781138882706
1841697591
1138882704

Internet

http://www.gbv.de/dms/zbw/610492063.pdf
http://swbplus.bsz-bw.de/bsz321196597inh.htm

Hauptbibliothek

Holdings details from Main library
11.1240/18. Available Shelf location: Main library ⋅ Fachbuchfreihand (FBF) ⋅ QP 624 Bra Shelf location