Product and services management
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;...
|Authors and Corporations:||,|
|Other Authors:||Papastathopoulou, Paulina|
|Type of Resource:||E-Book|
London, Thousand Oaks, Calif SAGE 2006