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Product and services management

Gespeichert in:

Personen und Körperschaften: Aulōnitēs, Geōrgios I. (VerfasserIn), Papastathopoulou, Paulina (Sonstige)
Weitere Verfasser: Papastathopoulou, Paulina [Sonstige]
Format: E-Book
Sprache: Englisch
veröffentlicht:
London, Thousand Oaks, Calif SAGE 2006
Online-Ausg.. 2009
Schlagwörter:
Quelle: Verbunddaten SWB
Fachgebiet: QP 624
QP 210
ISBN: 1412908647
1412908655
Details
Zusammenfassung: Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice
Beschreibung: Includes bibliographical references and index
Umfang: Online-Ressource (viii, 270 S.); Ill; 25 cm
ISBN: 1412908647
1412908655