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Product and services management
Gespeichert in:
Personen und Körperschaften: | , |
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Weitere Verfasser: | Papastathopoulou, Paulina [Sonstige] |
Format: | E-Book |
Sprache: | Englisch |
veröffentlicht: |
London, Thousand Oaks, Calif
SAGE
2006
Online-Ausg.. 2009 |
Schlagwörter: | |
Quelle: | Verbunddaten SWB |
Fachgebiet: |
QP 624 QP 210 |
ISBN: |
1412908647
1412908655 |
Zusammenfassung: | Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice |
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Beschreibung: | Includes bibliographical references and index |
Umfang: | Online-Ressource (viii, 270 S.); Ill; 25 cm |
ISBN: |
1412908647
1412908655 |