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Product and services management

Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;...

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Bibliographic Details
Authors and Corporations: Aulōnitēs, Geōrgios I. (Author), Papastathopoulou, Paulina (Other)
Other Authors: Papastathopoulou, Paulina
Type of Resource: E-Book
Language: English
published:
London, Thousand Oaks, Calif SAGE 2006
Online-Ausg.. 2009
Subjects:
Product management
Product management263760758
Electronic books
Dienstleistungsbetrieb > Produktpolitik > Innovationsmanagement
Source: Verbunddaten SWB
Subject: QP 624
QP 210
ISBN: 1412908647
1412908655
9781412908641
9781412908658