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Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice...

Bibliographic Details
Journal Title: Journal of Advertising
Authors and Corporations: Roy, Atanu, Huh, Jisu, Pfeuffer, Alexander, Srivastava, Jaideep
In: Journal of Advertising, 46, 2017, 2, p. 269-282
Type of Resource: E-Article
Language: English
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